💡 Briefing

MP is growing and wants to step out of its shell. That's why they need a new identity that matches their ambition and way of working in the finance world.

🎯 Goal

Increase awareness and communicate the fields of expertise where MP Corporate Finance is succeeding. Highlight the industry-specific capabilities that position them as a partner of choice.

📍 Action points

Develop a new identity and communication approach. UX/UI design for a new website. Produce photography, marketing materials, goodies and several templates for internal use.

💡 Briefing

MP is growing and wants to step out of its shell. That's why they need a new identity that matches their ambition and way of working in the finance world.

🎯 Goal

Increase awareness and communicate the fields of expertise where MP Corporate Finance is succeeding. Highlight the industry-specific capabilities that position them as a partner of choice.

📍 Action points

Develop a new identity and communication approach. UX/UI design for a new website. Produce photography, marketing materials, goodies and several templates for internal use.

Recognizing the need to align the design with our creative concept, we came up with a makeover that introduced a fresh visual style, updated photography, messaging, and tone of voice.

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Upon initial analysis, we discovered numerous limitations with the existing website, which had reached the end of its lifecycle and couldn't follow up with the market needs. Consequently, we built a entire new website that covered both design and development of new functionalities and branding.

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The significant challenge lay in effectively representing and communicating the eight fields of expertise of MP Corporate Finance. Our task extended beyond mere visualization; we aimed to connect these fields seamlessly and simplify navigation within a complex system. Inspired by the periodic table, we created a system that facilitated clear and friendly communication for each expertise.

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🙋🏻 Role:

My role in this project was extensive, covering concept creation, branding development, asset production, and art direction for third parties like DTP designers and videographers.

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The biggest task was updating the website's user experience (UX). Working alongside my team, we restructured the sitemap, designed every page and element, and collaborated closely with the developers to bring it all to life.

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🚀 Learnings:

Our goal wasn't just rebranding; we aimed to shift perceptions of finance companies. We sought a fresh, proud-inducing look for our client. Staying connected with them and our users was vital for success.

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In a project this expansive, the key lesson was dividing efforts and leveraging expertise across various areas.

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International AkzoNobel
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