💡 Briefing

Meijer and Walters celebrate 10 years and shift the focus of their proposition. They aim to position themselves as a premier strategy-driven agency, by leveraging their deep understanding of strategic planning and industry insights.

🎯 Goal

To develop creative strategies that unite, engage and inspire people to take the leap, and that way, to become a leading creative strategy agency in Europe.

📍 Action points

Develop a new website and communication strategy, together with other deliveries such as presentation templates, social media posts and newsletters.

💡 Briefing

Meijer and Walters celebrate 10 years and shift the focus of their proposition. They aim to position themselves as a premier strategy-driven agency, by leveraging their deep understanding of strategic planning and industry insights.

🎯 Goal

To develop creative strategies that unite, engage and inspire people to take the leap, and that way, to become a leading creative strategy agency in Europe.

📍 Action points

Develop a new website and communication strategy, together with other deliveries such as presentation templates, social media posts and newsletters.

Brand-new proposition

This creative strategy agency enters a new chapter and so a new positioning. We developed a new visual style to help their clients create compelling value propositions, strengthen their brands and transform their organisations.

‍

The new branding of Meijer + Walters screams boldness, making a statement with its loud and vibrant personality. The basis of the Meijer + Walters design is a modular, iterative design system. It’s meant to be playful but consistent.

‍

The use of audacious photography complements the graphical-heavy style, enriching it with a diverse spectrum of colors and extraordinary perspectives.

‍

🙋🏻 Role:

We approached this project with a sprint mindset. My colleague and I thoroughly researched agency trends and practices. Building on the strategy team's foundation, we iterated through various mockups and ideas until we landed on a winning concept.

‍

After approval, I took charge of finalizing colors, fonts, photography style, and motion. I crafted the website, conceptualized animations, and collaborated with our developer to bring it to life. Following that, I extended the new branding across social media, presentations, and other assets.

‍

🚀 Learnings:

Branding is a living concept. It requires feedback, iteration, and constant input to evolve. It's crucial for your target audience to grasp your concept, yet it's equally important to positively surprise them.

‍

My key takeaway from this project is: start somewhere and trust the creative process; only by taking action can you reach a final destination.

‍

Next
Project

Coming soon - AkzoNobel Wind Energy
WorkAboutContact
Follow:
Linkedin
Instagram