💡 Briefing

Meijer and Walters celebrate 10 years and shift the focus of their proposition. They aim to position themselves as a premier strategy-driven agency, by leveraging their deep understanding of strategic planning and industry insights.

🎯 Goal

To develop creative strategies that unite, engage and inspire people to take the leap, and that way, to become a leading creative strategy agency in Europe.

📍 Action points

Develop a new website and communication strategy, together with other deliveries such as presentation templates, social media posts and newsletters.

💡 Briefing

Meijer and Walters celebrate 10 years and shift the focus of their proposition. They aim to position themselves as a premier strategy-driven agency, by leveraging their deep understanding of strategic planning and industry insights.

🎯 Goal

To develop creative strategies that unite, engage and inspire people to take the leap, and that way, to become a leading creative strategy agency in Europe.

📍 Action points

Develop a new website and communication strategy, together with other deliveries such as presentation templates, social media posts and newsletters.

Brand-new proposition

This creative strategy agency enters a new chapter and so a new positioning. We developed a new visual style to help their clients create compelling value propositions, strengthen their brands and transform their organisations.

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The new branding of Meijer + Walters screams boldness, making a statement with its loud and vibrant personality. The basis of the Meijer + Walters design is a modular, iterative design system. It’s meant to be playful but consistent.

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The use of audacious photography complements the graphical-heavy style, enriching it with a diverse spectrum of colors and extraordinary perspectives.

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🙋🏻 Role:

We approached this project with a sprint mindset. My colleague and I thoroughly researched agency trends and practices. Building on the strategy team's foundation, we iterated through various mockups and ideas until we landed on a winning concept.

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After approval, I took charge of finalizing colors, fonts, photography style, and motion. I crafted the website, conceptualized animations, and collaborated with our developer to bring it to life. Following that, I extended the new branding across social media, presentations, and other assets.

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🚀 Learnings:

Branding is a living concept. It requires feedback, iteration, and constant input to evolve. It's crucial for your target audience to grasp your concept, yet it's equally important to positively surprise them.

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My key takeaway from this project is: start somewhere and trust the creative process; only by taking action can you reach a final destination.

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