💡 Briefing
Iceland, Liechtenstein and Norway and the EU allocates the 10% of the EEA Grants to civil society through the Active Citizens Fund. They need a campaign that communicates the different activities supported through the Fund. These activities cover fundamental values as: human dignity, freedom, democracy, equality, the rule of law and the respect for human rights.
🎯 Goal
Strengthen civil society and active citizenship. Empower vulnerable groups and engage citizens to give voice to groups that have not been heard in political decision-making processes.
📍 Action points
Develop a creative communication platform for a series of campaigns targeting different audiences. This includes organic and paid media, a series of videos and interviews, social media visuals, customized landing page, event press toolkit and internal-use materials (such as posters, flyers, etc).
💡 Briefing
Iceland, Liechtenstein and Norway and the EU allocates the 10% of the EEA Grants to civil society through the Active Citizens Fund. They need a campaign that communicates the different activities supported through the Fund. These activities cover fundamental values as: human dignity, freedom, democracy, equality, the rule of law and the respect for human rights.
🎯 Goal
Strengthen civil society and active citizenship. Empower vulnerable groups and engage citizens to give voice to groups that have not been heard in political decision-making processes.
📍 Action points
Develop a creative communication platform for a series of campaigns targeting different audiences. This includes organic and paid media, a series of videos and interviews, social media visuals, customized landing page, event press toolkit and internal-use materials (such as posters, flyers, etc).
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🙋🏻 Role:
After stepping in post-concept, I refined the project, finalizing key elements like photography and visuals, and establishing style guidelines.
I was hands-on with motion and video concepts, providing guidance to our videographer for a smooth development. I also handled the creation of various campaign assets - from social media content to email footers and flyers.
Additionally, I took the lead in defining the user experience (UX) design for our landing pages, building upon the groundwork laid by our strategy team. Following that, I developed the user interface (UI) and passed it off to our development team for implementation.
🚀 Learnings:
The campaign's success was thanks to solid organization and clear documentation. With a mountain of assets to manage, it was important that everyone, regardless of location, could easily access what they needed.
Collaborating with others went smoothly because we were all on the same page with the concept and goals. And when lissues came up, we stayed flexible and found solutions without breaking a sweat.
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