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AkzoNobel introduces a new product in their fouling control line. The product requires more applications but brings a more sustainable and precise result.
The aim is to create awareness and engage old and new customers with this innovative product.
Develop a creative strategy where the hull of the boat is the protagonist. For that, we literally turn it upside down. Create unique visuals from scratch and develop a messaging framework that communicates the launch of the first product. Product lighthouse materials such as a video, ads, and social media posts, together with in-depth guidelines to be used by AkzoNobel and partner agencies.
AkzoNobel introduces a new product in their fouling control line. The product requires more applications but brings a more sustainable and precise result.
The aim is to create awareness and engage old and new customers with this innovative product.
Develop a creative strategy where the hull of the boat is the protagonist. For that, we literally turn it upside down. Create unique visuals from scratch and develop a messaging framework that communicates the launch of the first product. Product lighthouse materials such as a video, ads, and social media posts, together with in-depth guidelines to be used by AkzoNobel and partner agencies.
AkzoNobel is turning fouling control on its head with its biocide-free range of products. It brings long-lasting protection while minimizing the impact on the marine ecosystem.
We helped them tell their story and ultimately lead to their internal sustainability award win. The campaign gathered exceptional attention due to its original and compelling approach.
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I collaborated closely with the creative director in crafting the campaign concept. It was pretty early in the process that we knew exactly what we wanted from this campaign.
We sketched out the images and compiled an outline of what we aimed to achieve. Then, I selected the necessary assets for each image and crafted them individually in Photoshop. The outcome? Four distinct and tailored images for each pillar of the campaign.
When a campaign aims not only to create awareness but also to change behavior, it's crucial to take risks and do something that will capture the attention of your target audience. There are numerous approaches to achieve this, but we opted to concentrate on evoking the surprise emotion.
With a clear idea of the desired outcome in mind, the process of creating the images and communication flowed smoothly.
