Recognizing the need to align the design with our creative concept, we came up with a makeover that introduced a fresh visual style, updated photography, messaging, and tone of voice.
Upon initial analysis, we discovered numerous limitations with the existing website, which had reached the end of its lifecycle and couldn't follow up with the market needs. Consequently, we built a entire new website that covered both design and development of new functionalities and branding.
The significant challenge lay in effectively representing and communicating the eight fields of expertise of MP Corporate Finance. Our task extended beyond mere visualization; we aimed to connect these fields seamlessly and simplify navigation within a complex system. Inspired by the periodic table, we created a system that facilitated clear and friendly communication for each expertise.